Obviously as small business website designers our answer to that question is generally going to be a resounding yes. But you still might have your reservations. There can be different reasons why a business needs a website dependent on the nature of the business and the industry, however the below 5 reasons hold truths that every business needs to consider.
Your customers expect it
Full stop. We’ll say it again, just to be clear. Your customers expect it. For the general consumer, it’s practically unfathomable in 2022 to think that a business might not have a website. Since 2020, we are spending more time than ever online (increased remote working arrangements, distance education and online shopping). This is still likely to increase over the next few years. Quite frankly, a business without a web presence will find it difficult to compete with those that do.
Improves your branding
Your website creates an online presence for your business. A well designed and user friendly website makes your business look professional, and establishes your place as an authority in your industry. This also gives your business credibility and improves your customer service.
Increases your customer service
Your website will be providing the information that your customer needs, when your customer needs it. Your business can clearly showcase its products and/or services, as well as displaying the best reviews and testimonials prominently. Any updates and/or announcements your business needs to communicate to your customers can be done quickly and easily.
Ongoing digital marketing
Your website is always online working for you 24/7. This saves you time and has long-lasting value. While campaigns can be run on social media there are limitations such as not owning the page, you cannot control the SEO and social media campaigns are less credible than official business websites. Additionally, marketing campaigns on social media only run for as long as they are paid for. Marketing done on your website will run for as long as the website is running. Finally, with appropriate SEO and a well maintained website, you can strategically target your customers, attract new customers, and encourage customers to contact you.
Simple
As technology has improved, the ability to develop and maintain a website has become much less complicated (no degrees in complex coding required!). This means it is not as hard or as expensive as you might think to own a website. Website designers can help you plan and create your website in a manner that is manageable without being intimidating. They can also offer ongoing support and maintenance for your website if you don’t want to DIY.
So, should you get a website?
Yes!! The above are all reasons why your competitors have websites. To future-proof your business, you will need to develop an online web presence. Luckily all these benefits are available to your business without spending a fortune. As small business website designers in Liverpool, we can partner with you to find out your website needs through a free consultation process. We offer competitive web design packages that will allow you to showcase your business in the best light possible.
